100% Pashmina
Combed by hand each spring, never shorn. Pure Chyangra wool from the Changthang plateau.
From the wool of the Chyangra goat, spun by hand and carried through generations of Kashmiri weavers — every shawl begins on a mountain and ends as an heirloom.
Working directly with weaving families in Srinagar, we ensure every shawl honours four centuries of tradition while meeting modern standards of finish. From undyed ivory to sozni-embroidered ridzine, every piece is a testament to mindful craft.
Handpicked favorites from our collection — loved by our community.
Every shawl we offer is a testament to patient handwork. We skip the machines, the shortcuts, and the synthetic dyes — so what arrives at your door is as close to the mountain as a piece of cloth can be. Hand-spun, naturally dyed, and woven line by line.
Every The Pashmina Story shawl is shaped by a single technique. Browse the methods our weavers have carried for four centuries — from undyed ivory solids to intricate Kani patterns built line by line on the loom.
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At The Pashmina Story, we bring you the wool of the Chyangra goat — spun by hand, dyed in small batches, and woven line by line on pit-looms in Srinagar. Four centuries of craft, carried into a single shawl.
Every piece carries a story — of the plateau, the weaver, and the patient hours at the loom. We work directly with weaving families across the Kashmir valley.
Fresh additions to our collection — discover what's new from the Himalayas.
"A pashmina is not bought. It is inherited, gifted, or earned — and it never stops being warm."— Srinagar, Kashmir
"Behind every shawl is a family — herders who comb the Chyangra each spring, spinners who draw the fibre into yarn, and weavers who set the loom line by line over weeks of patient work."
We believe in honouring the hands behind the cloth. Fair wages, no middlemen, and a promise to keep the Kashmiri weaving tradition alive for the next generation.
Every choice we make reflects our commitment to the weaver, the wool, and the mountain it comes from.
Combed by hand each spring, never shorn. Pure Chyangra wool from the Changthang plateau.
Direct partnerships with weaving families in Srinagar — fair wages, no middlemen.
Each shawl ships in a reusable cotton pouch — no plastic, no waste.
Walnut, saffron and madder — pigment simmered by hand, fade-resistant for generations.